McDonald's

Hispanic
Heritage
Month

McDonald’s Hispanic Heritage Month Snapchat Campaign: Celebrate the culture, history, stories and identities of Latinos.

Walmart Holiday House

Celebrating Hispanic Heritage Month with a unique twist! In 2023, the Albuquerque-El Paso McDonald’s Coop brought the vibrant tradition of Hispanic murals to life through a virtual experience on Snapchat. Dive into custom murals inspired by the rich cultural tapestries of these cities, with users spending an engaging average of 6.54 seconds, surpassing the QSR benchmark by .13 seconds.

4.7MM

Impressions

527K

User reach

10K

Shares

Case Study

Backgrounds

We designed Snapchat backgrounds celebrating El Paso and Albuquerque’s vibrant heritage, with an evergreen version for year-round cultural appreciation.

Snapchat Video