
Walmart
Hispanic
Heritage
Month
Walmart Hispanic Heritage Month Campaign:
Celebrate the culture, history, stories and identities of Latinos.

Walmart's 'Together Somos Más' campaign, featuring Latin Grammy nominee Leslie Grace and authors Paola Ramos and Armando Lucas Correa, celebrated Latino dreamers and creators during Hispanic Heritage Month. Symbolized by a mural from artist David Maldonado, the campaign became a lasting tribute to cultural richness, acceptance, and inspiration. Across social media, radio, digital, and cross-platform activations, it successfully spotlighted the voices of Latino creators.
122MM
Impressions
31 to 37
Awareness
TOP 3